Murtaza A Quaid
BIO
🚀 Creative Director, storyteller, and marketer with 20+ years of experience across FMCG, Food, Retail, Manufacturing, Consumer Electronics, and Finance. I lead creative operations, strategy, and brand transformation. Specializing in visual identity, branding, and marketing strategy for B2B & B2C.
I use a mix of data-driven insights and creative storytelling to build brands that connect emotionally and strategically. From asset optimization to full-scale rebrands, I craft solutions that make an impact.
"The real Job of a leader is not in Charge but taking care of those in their charge"
"Progress or Perfection, Don't let perfection stand in the way of progress"
Start Stupid
Keep it simple
Listen
Empower
Trust
Attitude
Practice Empathy
AREAS & CORE STRENGTHS
Creative Leadership & Art Direction:
Bring vision and strategic direction by leading creative design and art direction, ensuring all visual communications are engaging and aligned with brand identity.
Bring vision and strategic direction by leading creative design and art direction, ensuring all visual communications are engaging and aligned with brand identity.
Strategic Business Development & Client Management:
Leverage strong market research, brand positioning, and agency management skills to secure regional and multinational clients, while maintaining excellent planning and client relationship management.
Leverage strong market research, brand positioning, and agency management skills to secure regional and multinational clients, while maintaining excellent planning and client relationship management.
Expert Technical Proficiency:
Utilize advanced skills in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Rush, Express), Figma, Framer, Shopify, and MS Office to produce high-quality digital and print designs.
Utilize advanced skills in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Rush, Express), Figma, Framer, Shopify, and MS Office to produce high-quality digital and print designs.
Packaging Development & Print Production:
Deliver innovative packaging concepts and manage end-to-end production—from design and sourcing to printing—across various substrates in the GCC and EU markets, using techniques like offset, digital, flexography, lithography, and rotogravure printing.
Deliver innovative packaging concepts and manage end-to-end production—from design and sourcing to printing—across various substrates in the GCC and EU markets, using techniques like offset, digital, flexography, lithography, and rotogravure printing.
Diverse Printing Expertise:
Execute specialized printing methods including flexible packaging, label printing, textile and multi-substrate printing, sublimation, DTF & DTG, vinyl, and screen printing, ensuring versatile and quality outputs.
Execute specialized printing methods including flexible packaging, label printing, textile and multi-substrate printing, sublimation, DTF & DTG, vinyl, and screen printing, ensuring versatile and quality outputs.
Integrated Digital & Social Media Marketing:
Activate and manage social media channels with strategic digital marketing initiatives that boost brand engagement and visibility across multiple platforms.
Activate and manage social media channels with strategic digital marketing initiatives that boost brand engagement and visibility across multiple platforms.
Industries
1. Consumer Goods & Retail
FMCG (Fast-Moving Consumer Goods)
Food & Beverage
Consumer Electronics
Retail & E-commerce
2. Manufacturing & Supply Chain
Industrial & Manufacturing
Paper & Packaging
Supply Chain & Logistics
3. Finance & Professional Services
Banking & Financial Services
B2B Services
Market Research & Strategy
4. Healthcare & Well-being
Health & Wellness
Beauty & Personal Care
5. Sustainability & Innovation
Eco-friendly & Sustainable Brands
Seed Paper & Sustainable Packaging
partners
